‘How to Make Your Email Campaign More Clickable’ – VerticalResponse Blog

VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with the people, resources, and ideas they need to optimize their response and revenue.

Her first message: there’s no magic bullet that solves this question. However, here are five strategies that will help you arrive at an email campaign that works for best your audience“.