‘Agile Teams Are Critical For Social Marketing Success’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Agile Teams Are Critical For Social Marketing Success”.
Kim Celestre says, “I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: “We have one person in PR who does social part-time” to “We have hundreds of full time social marketing managers across the globe.” Despite this disparity, I find that marketers often share the same level of frustration when they try toadvance their social marketing initiatives. Whether they have one social marketing manager or hundreds of social marketing managers, marketers claim that their existing resources are stretched.
Quantity does not equate to quality
Marketers tell us that a lack of dedicated employees is a big pain point. And if you dig a bit deeper, you will find that this is a daunting obstacle that prevents many organizations from scaling and optimizing their social marketing efforts“.
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