The latest ‘Econsultancy’ blog post is titled “Seven ways for marketers to collaborate with IT for better customer experience”.

Maria Wasing says, “Customer experience management is fast becoming the core pillar of effective digital marketing and data has a critical role to play.  

However, it seems that many marketers do not have access to the data they need to improve customer experience. In our recent research, only 29% of marketers told us that they have access to any kind of data in real-time, which is essential for effective customer experience management.

This move to data-focused strategies is changing the relationship that marketing professionals have with IT and, with IT professionals traditionally the owners of data, a much closer relationship betweenthe two looks to be essential“.

Seven ways for marketers to collaborate with IT for better customer experience

‘Econsultancy’ Blog

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