‘Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014’ – Business Insider
The latest article on Business Insider is titled “Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014”.
Aaron Taube says, “Social media mastermind Gary Vaynerchuk has a new slideshow explaining how marketers are wasting money by acting like it’s still 2004.
Vaynerchuk – who came to prominence by promoting his New Jersey wine store with his “Wine Library TV” video podcast – says marketers spend too much time trying to reach customers via television, outdoor media, and e-mail.
Instead, Vaynerchuk says marketers need to understand the era of “ADD at scale” and try to capture the attention of easily distracted customers by providing them with real value“.
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