‘10 Ways to Prove SEO Value in Google Analytics’ – MOZ Blog
The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”.
Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?”
Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks of (not provided) complainers“.
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