‘The Power Of Information In Advertising’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Power Of Information In Advertising”.
James Green says, “There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers will pay a substantially higher premium for interest-based ads.”
Part of this is clearly not news: if you use data to refine your ad targeting, you’ll get better results. I learned this in business school in 1986, and I’m overwhelmingly confident that it was known well before then“.
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