‘Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)”.

Brian Clark says, “
Here’s a fact about content marketing that’s actually shocking.

The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs (sponsored by our own New Rainmaker) is out, and it includes a number of surprising findings.

Most notable is this: There remains a wide gap between the number of small business B2B marketers using content marketing (almost all of them) and those who believe their content marketing efforts are effective (less than half of them)“.

Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)

‘Copyblogger’ Blog