‘Content Marketers: Concrete Steps To Finding Your Brand’s Voice’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Content Marketers: Concrete Steps To Finding Your Brand’s Voice”.

Harriet Cummings says, “Take these two groups of words:

“High octane,” “shine adrenaline,” “super-charged.” 

“Fortified,” “amino acids,” “neutralize.”

Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking for split ends“.

Content Marketers: Concrete Steps To Finding Your Brand’s Voice

Marketing Land