‘Copywriting: Do you take your prospects on a journey?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Do you take your prospects on a journey?”.
Daniel Burstein says, “You’ve seen the statistics. Customers receive 12 million billion marketing messages a day.
Plus they’re busy, and have short attention spans.
So you may think, “I have to get my sales message and value prop to my customers as quickly as possible.”
But your goal as a marketer is not to get quick information in the hands of a customer. It’s to take them on”.
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