‘How to avoid an A/B testing nightmare’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Horror stories: how to avoid an A/B testing nightmare”.
Ian McCaig says, “A/B testing has undoubtedly become the buzzword of the marketing world. It has the potential to transform your marketing approach and fundamentally enhance the way you do business online.
It is the only reliable way of establishing cause and effect. In fact, 75% of the internet retailing top 500 are using an A/B testing platform. While 61% of organisations are planning to bolster testing services in the next 12 months.
And yet: poor A/B testing methodologies are costing online retailers up to $13bn a year in lost revenue“.
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