‘Just how fast is real-time marketing?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Just how fast is real-time marketing?”.
David Moth says, “Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic.
Our understanding of what constitutes real-time marketing is also unclear, as many people simply associate it with quick response times on Twitter.
Marketing is never a completely spontaneous activity. By its very nature, communication with target audiences requires a level of knowledge (stemming from data and insight) about what the audience wants and how the product or service offered meets their needs“.
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