MarketingSherpa has released a case study titled “Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month”.

Courtney Eckerle says, “When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly.

Turning to Facebook, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand“.

Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month

MarketingSherpa

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