MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How A Simple Ask Garnered a 50% Increase in Facebook Page Likes in 48 Hours″. Baer says, “When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, “Budeme tu mít 100 000 fanoušků než nastoupíme na plochu? Dejte nám like:)”, which roughly translated is “We’ll have 100,000... [...]

John Chow’s latest blog post is titled “You Can Now Split Test and Add Images to LeadBoxes”. Chow says, “A few weeks ago, I wrote about LeadBoxes. This was a new feature byLeadPages that can turn any images and text into an email capturing opt in box. With LeadBoxes, you don’t need a whole landing page to build your email list anymore. By adding a single line of code to any existing webpage, you can use LeadBoxes to grow your list from anywhere. To see LeadBoxes in action, just click my eBook link”. You Can Now Split Test and Add Images to LeadBoxes John Chow’s Blog  [...]

Today Timothy Miranda, creator of many CPA training products, is releasing Hybrid CPA Profits, training that blurs the traditional boundaries of CPA marketing. The internet is a constantly growing and changing marketplace. As a result, the industry is constantly creating tools and training to give marketers an extra edge in making money. Some are good; others are not worth your time or money. Even the best of these products rarely include actual the traffic sources that were used to earn the authors a good living. Timothy Miranda and Damon Korte, his partner, are not following the crowd. They are... [...]

The latest post on ‘Copyblogger’ Blog is titled “Does Your Copy Pass the “Forehead Slap” Test?”. Brian Clark says, “
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t“. Does Your Copy Pass the “Forehead Slap” Test? ‘Copyblogger’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “How predictive analytics for B2B sales and marketing can offer huge returns”. Louis Gudema says, “Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I’ll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing... [...]

The latest post on ‘Mashable’ is titled “Facebook to Buy WhatsApp for $16 Billion”. Seth Fiegerman says, “Facebook has entered into an agreement to acquire WhatsApp, the popular messaging app, for $16 billion in cash and stock, according to a filing Wednesday. The deal is by far Facebook’s largest acquisition to date and comes after rumors in late 2012 and early 2013 that Facebook and Google were vying to buy the messaging service. According to the filing, Facebook has agreed to pay $12 billion in stock and $4 billion in cash for the company. Facebook has also agreed... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to use Twitter Analytics for better campaign planning”. David Somerville says, “Twitter usage is high among businesses small and large, but did you know that the analytics now available from the platform has some great features that could help inform and drive your marketing planning for this channel? In this post I’ll explain six different ways in which you can make use of these simple tools to improve social campaign planning. Twitter Analytics is made up of a few different dashboards, each with a specific... [...]

The latest MOZ blog post is titled “Why Every Business Should Spend at Least $1 per Day on Facebook Ads”. Brian Carter says, “For the last three years I’ve constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they’re doing. Here’s why“. Why Every Business Should Spend at Least $1 per Day on Facebook Ads MOZ Blog  [...]