The latest article on Mark Ling’s ‘Affilorama’ blog is titled “7 FREE Ways to Increase Conversion Rates on Your Site”. Radhika says, “Online shoppers have way an incredible number many options these days, and that’s both a good and a bad thing. For a shopper, it’s great. There are more options, so there’s no need to be limited to one online store alone. For online sellers, it means the competition is heating up! Savvy online shoppers are not going to be impressed with boring, hard-to-use sites. If your site is anything short of user-friendly, expect shoppers to move on... [...]

The latest article on ‘The Forrester Blog’ is titled “Does native advertising face a $3 billion question?”. Ryan Skinner says, “In 1973, the Wall Street Journal quoted a professor: “Academic politics is the most vicious…because the stakes are so low.” Thereafter, the idea (that the intensity of a dispute is inversely proportional to its stakes) was named after the professor: Sayre’s Law. Sayre’s law applies very well to native advertising. According to Forrester data, digital advertising dollars are today some 20% of traditional advertising dollars. Of those scarce digital... [...]

Devin Zander has teamed with marketer Wyatt Jozwowski and programmer Mo Miah to produce software that builds backlinks to your videos all around the web. They call it Video Vantage Pro. This innovative software takes your video, even if it’s brand new, and builds a backlink structure that will increase the rank of nearly any video, they promise. Here’s what it will do for your videos: ■ Automatic, drag and drop video upload to YouTube ■ Optimize tags, keywords, meta-data and titles of your videos automatically ■ Automates account creation on many wiki websites that you can use... [...]

The latest post on ‘Mashable’ is titled “Pinterest Brings Place Pins to iPad, GIFs to Mobile”. Kurt Wagner says, “Pinterest updated both its mobile and iPad apps on Friday, offering some of its most recent product updates to mobile users. Updates to the iOS and Android apps now support GIFs, a feature that Pinterest unveiled in late January. Pinterest said at the time that there are “tens of millions” of GIFs on the platform, and those will now be playable on mobile devices“. Pinterest Brings Place Pins to iPad, GIFs to Mobile Mashable.com  [...]

The latest post on ‘ReadWrite’ is titled “How Twitter Could Challenge Amazon, eBay In eCommerce”. Bernard Lunn says, “The reported but still-unconfirmed news that Twitter is moving into e-commerce—first broken by Re/code—is baffling to most people. There were unconfirmed reports of Twitter partnering with a New York-based startup called Fancy—where Jack Dorsey is an investor—and there was something about Twitter using Stripe for payments. These reports are also still unconfirmed, but they have been picked up by mainstream media. Twitter has been in the spotlight after... [...]

The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention'”. Louis Gudema says, “We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’. Last week the esteemed Top Sales World blog published apiece entitled, “Attention (not leads) should be B2B marketing’s primary measure”. I couldn’t disagree more. And, since the post doesn’t include... [...]

James Knight has released new software called Profit Pirate. He explains it thoroughly on his sales page, but in summary, this software automates your process of getting CPA and affiliate sales on two large free websites, Facebook and YouTube. James reports that he has made over $5020.85 using this software in only 1 week. And it didn’t require advertising or viral help from other marketers. No, he pulled in organic traffic, lots of it, from Facebook and YouTube. With this new software, you can: • Promote CPA offers on Trusted News Sites • Promote CPA and Affiliate Offers on Facebook... [...]

The latest article on Business Insider is titled “AOL And Google Just Put More Money Into This Mobile Video Advertising Startup”. Aaron Taube says, “The in-app mobile video advertising startup Vungle announced Thursday that it received $17 million in Series B funding. The round was led by Thomvest Ventures, with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. If you’re not familiar with Vungle, the company gives app developers tools for creating mobile video ads to run in other people’s... [...]

The latest article on HubSpot blog is titled “New Data Reveals the ROI of Inbound”. Ginny Soskey says, “Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate those customers’quantitative results to get a comprehensive answer to one question: are our customers successful? In a word … yes. But if you’re looking for a more nuanced... [...]

The latest MOZ blog post is titled “Google Analytics Checklist for New Projects”. Geoff Kenyon says, “Whether you’re setting Google Analytics up on a site for the first time or checking a client’s existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right“. Google Analytics Checklist for New Projects MOZ Blog  [...]