The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “
From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked“. The Lede: Michael Stelzner on Capturing Emails and Committing to Quality ‘Copyblogger’ Blog  [...]

The latest article on HubSpot blog is titled “Could the Internet of Things Turn More Companies Inbound?”. Ginny Soskey says, “When people hear the term “Internet of Things” they picture techie gadgets like Nest thermometer. It’s like a traditional thermometer on steroids: Connected to the internet, Nest learns your home heating habits over time, and adjusts the temperature to help you save energy and money. It also connects to a mobile app, so you can monitor your home’s energy usage while you’re away. But the Internet of Things (also abbreviated... [...]

The latest article on ‘Business 2 Community’ is titled “5 Essential Steps to Success in Social Media Marketing”. Heather Smith says, “Social media accounts for 27 percent of all time spent online and has become a popular way for customers to discover and research brands, and for marketers to reach out to potential customers. 93 percent of marketers currently say they use social media for business, and in 2013 there was a surge in popularity of new networks like Pinterest, Vine, and Instagram. This year, expect more sites, specifically Google+, to gain additional traction... [...]

Being a consultant to offline businesses that want to advertise online can be lucrative, but it also can be frustrating. If you try to compete on low price for your consulting services, you will almost certainly become frustrated. Usually, there will be someone willing to undercut your price. Even if that doesn’t happen and your low price wins you the bid, you will probably find that the job is worth a lot more than you charged, and you will resent having to do the work for such a low fee. How can you avoid that predicament of always chasing clients that are looking for the cheapest solution... [...]

The latest post on ‘Mashable’ is titled “Facebook Is Bigger Than Amazon, by Market Cap”. Seth Fiegerman says, “Apparently pokes and Likes beat ecommerce and drones. Facebook is now more valuable than Amazon, at least by market value. Facebook’s market cap topped $170 billion this week, while Amazon’s market cap has dipped below $165 billion, according to data provided to Mashable by FactSet Research. The social network’s stock hit a new high this week, following a strong December quarter earnings report, in which it handily beat revenue estimates and revealed... [...]

The latest ‘Web Marketing Today’ blog post is titled “Generating Local Business Beyond the Click”. Melissa Mackey says, “Most of my articles address how to succeed with pay-per-click advertising. I’ve written about numerous ways to drive traffic to your website and to convert that traffic into sales or leads. But what if you’re a local business that depends on foot traffic? What if you close most of your sales over the phone? Should you abandon pay-per-click advertising altogether? Not at all. There are several ways you can use PPC to generate business beyond the click”. Generating... [...]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has written the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s dedication to “helping his students dramatically improve their copywriting skills.” Matt Bacak became acquainted with Crook’s expertise and convinced him to release a WSO of his insider knowledge, secrets of his... [...]

The latest ‘Econsultancy’ blog post is titled “What is scarcity marketing and how should it be used?”. Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation. Here I’ll be answering the following questions: What is scarcity? Why should you use it? Are there good and bad practices? In a tone of voice that has been described... [...]

The latest VerticalResponse blog post is titled “Four Email Marketing Myths Debunked”. VerticalResponse team says, “Just like old wives’ tales, myths about what does and doesn’t work in email marketing can outlast unbelievers. We’ll let the medical establishment debate whether wet hair and cold weather gets you sick, but we think it’s time to set the record straight on some of the most common email marketing myths.We sat down with Jerry Jao, the co-founder and chief executive of Retention Science, to clear the myth-filled air. His company helps small businesses keep customers... [...]

The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For example, emotions play an enormous role in viral content. “People are more likely to share some content over others because the arousal—whether it be anger, awe, or humor—evokes us to pass it on,” according to the following... [...]