The latest article on Mark Ling’s ‘Affilorama’ blog is titled “PPC Training: How to Create an Ad that Gets the Click”. Radhika says, “Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily. As the name suggests, you’re only paying when someone clicks on your ad, and since the ads are directed at consumers who are most likely to be interested already, PPC advertising usually helps you generate sales more effectively. But (there’s always a but),... [...]

The latest ‘Econsultancy’ blog post is titled “The importance of responsive design for B2B companies”. Christopher Ratcliff says, “Out of the entire FTSE 100, only two companies use responsive design. One of these is a Chilean mining company (Antofagasta), the other a UK based commercial property company (Land Securities Group). Of the remaining 98 companies, 42 use dedicated mobile sites, while the other 56 do not provide a separate mobile experience from the desktop version of their site. The Search Agency UK has revealed these results as part of its mobile experience... [...]

The latest post on ‘ReadWrite’ is titled “Facebook To Kill @Facebook.com Email Service”. RW Editors say, “Facebook is sunsetting the @facebook.com email service that went generally unused, The Vergereports. Initially launched in 2010, the email service allowed Facebook users to send and receive messages in one inbox, with the option of forwarding it to the personal email connected to the social network. Most people had not been using their @facebook.com email addresses, a Facebook spokesperson told the publication“. Facebook To Kill @Facebook.com Email Service ReadWrite  [...]

The latest post on ‘Mashable’ is titled “Everything You Need to Know About Net Neutrality in 2 Minutes”. Armand Valdes says, “In January, a landmark legislative decision was made regarding net neutrality: The D.C. Court of Appeals struck down portions of the Open Internet rules that ensured telecoms played fair. Since then, it has been the subject of many contentious debates among open Internet supporters and opponents of government regulation. But let’s not get ahead of ourselves. First, let’s look at exactly what net neutrality means“. Everything You Need... [...]

The latest ‘Econsultancy’ blog post is titled “Just how fast is real-time marketing?”. David Moth says, “Real-time marketing is currently one of the most prominent trends in digital, however many businesses are still only just starting to experiment with this tactic. Our understanding of what constitutes real-time marketing is also unclear, as many people simply associate it with quick response times on Twitter. Marketing is never a completely spontaneous activity. By its very nature, communication with target audiences requires a level of knowledge (stemming from... [...]

Whether you’re doing a webinar to deliver “good will” content to build a relationship with your list, or to make a sales presentation for immediate income, or just interviewing another expert, your webinar has one important goal. You want your attendees to pay attention and absorb your message. That’s known as “engagement”. Engagement increases when viewers watch compelling content delivered dynamically. To create a compelling content, identify the problem or pain your viewer is experiencing and then offer a solution to that problem. If your viewers want to know... [...]

The latest article on ‘Business 2 Community’ is titled “3 Ways Being Authentic Will Make Your Small Business Successful”. Thomas Antonopoulos says, “Authenticity has a much larger role in a businesses success than most people think. Being authentic is being true to yourself and your business’ core values. In this age of digital media, consumers are in control of which brands they will promote, and which will be discarded. Winning customers today is directly related to being personable, relatable, and authentic. Here are 3 reasons why being authentic will make your small... [...]

The latest article on  ‘Marketing Land’ is titled “Yandex And Google Partner To Open Up RTB Display Inventory”. Ginny Marvin says, “Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The companies say the inventory overlap is minimal. ”Google... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”. Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section. This change is important for all marketers as it will assist both senders and customers in the long run. From the... [...]

This is your last chance to take advantage of an opportunity from my mentor, marketing legend Dan Kennedy. There won’t be a replay. To celebrate the release of his new training package, Magnetic Marketing, Dan Kennedy is holding a 5 hour marathon training session. If you haven’t reserved your spot when Dan Kennedy reveals his 3-step system on ■ How to create a flood of new customers, ■ Creating a cash flow surge and ■ Magnetically attracting prospects that want to buy from you Then click here now: Dan Kennedy’s Free Marketing Webinar. In this not-to-be-repeated training,... [...]