The latest article on ‘Website Magazine’ is titled “One-Click Multi-Screen Website Builder”. Pete Prestipino says, “Mobile website platform Duda has released a one-click site builder that works not just on mobile but desktops and tablets too. The new service, dubbed DudaOne, uses Duda’s technology to build a multi-screen website by pulling existing content from an old website, social networks and online listings. Duda has long engaged in a similar process for the 5 million mobile website it has created for small businesses. DudaOne is different however in that it allows... [...]

The latest article on HubSpot blog is titled “You Won’t Believe What This Company Used as Their Meta Description”. Ginny Soskey says, “Last week, I was doing some research for a piece I was writing about anonymous social networks when I came across one of the most horrifying SEO (and PR) mistakes I’ve ever seen. It was a meta description. A measly 50 characters. But it made me immediatelythink negatively of Whisper, and leave an impression that, days later, feels just as fresh“. You Won’t Believe What This Company Used as Their Meta Description HubSpot  [...]

The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”. Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact. Yet… 48% of salespeople never follow... [...]

The latest article on  ‘Marketing Land’ is titled “The Power Of Information In Advertising”. James Green says, “There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers will pay a substantially higher premium for interest-based ads.” Part of this is clearly not news: if you use data to refine your ad targeting, you’ll get better results.... [...]

The latest article on ‘Business 2 Community’ is titled “4 Steps to Launching Your First Affiliate Marketing Program”. Todd Crawford says, “Now that you’ve decided to launch your first affiliate marketing campaign, you’re probably trying to decide where to start. While it might seem like a daunting task, there are several basic components you’ll need to consider as you get your program started. The Promotion Before you start looking for places to promote your product or service, think about what exactly it is you want to promote and how you want to promote it. Will you... [...]

Yesterday, we discussed the importance of preparing the technical infrastructure for your webinar and how WebinarJam helps you do that. Phase 2 of running a successful live webinar – Promoting your webinar. You could send your entire list directly to your live webinar, but to maximize your success, you probably should have people register for your event before they attend.by entering their name and email address in a registration form. When you are sending your invitation only to people from your own list, this may seem to be a waste of effort. But even in this case, it accomplishes 3 things: First,... [...]

The latest article on HubSpot blog is titled “7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump”. Diana Urban says, “At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find yourconversion pages. But are your CTAs effectively capturing people’s attention? Try to guess which of these two CTAs had the highest clickthrough... [...]

The latest post on ‘ReadWrite’ is titled “Why Every Tech Company Needs An English Major”. Matt Assay says, “It’s an increasingly tired meme that we need more STEM (science, technology, engineering and math) graduates. Of course we do. Research shows we need more qualified workers to accommodate an economy that’s increasingly reliant on engineering skills. But there’s something else we need: English majors. Why? Because as important as the technology is that powers our lives, businesses also depend on humanities-oriented communicators to articulate why the technology... [...]

The latest post on ‘Mashable’ is titled “Facebook News Feed Update Gives Brands More Reach”. Kurt Wagner says, “Facebook‘s greatest asset to marketers has always been its audience — more than one billion active users, a figure that carries some weight. Now, a new change to Facebook’s News Feed algorithm means brands will have greater reach than ever. Beginning Tuesday, when a Page tags a separate brand or celebrity Page in a post, that content may surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google’s Page,... [...]

Dan Kennedy has announced free training that shares his Simple Lead Generation System . With this training, Kennedy says, you never need to prospect again. His process eliminates that drudgery from your business. Kennedy is one of the original marketing and sales gurus, and he specializes in direct marketing. He recommends that you build your online marketing efforts around direct marketing principles. Kennedy is revealing his “3-Step Blueprint on “How to Create a Flood of Your Ideal Clients who want to do Business with You” on a one-time only free online event on Thursday. It will be... [...]