The latest ‘Econsultancy’ blog post is titled “Responsive web design: five reasons why it may not be the right answer”. Grant Kemp says, “I generally find myself in agreement with the authors on Econsultancy, but when I read Ben Davis’ article: 10 websites that aren’t responsive (and probably should be). I didn’t agree with this, as I think those websites aren’t responsive because they don’t need to be. Responsive design is a wonderful tool and is a great solution for quite a lot of sites. I have used responsive design to deliver many sites, but it’s... [...]

The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Ann Handley (the World’s First Chief Content Officer) Writes”. Demian Farnworth says, “
Want a quick and dirty way to test whether your content is compelling? Show it to a teenager … and then answer these questions: Is the teenager still reading, watching, or listening after 30 seconds? One minute? Five minutes? Fifteen? Thirty? Is the teenager happy, confused, or mad? Is the teenager your child? If your own teenager is still listening after 30 minutes — and is happy about it — you created some good content“. Here’s... [...]

MarketingSherpa has published a video titled “Content Marketing: How A/B testing email content generated $500 million”. MarketingSherpa team says, “At Optimization Summit 2013, two marketers took the stage to tell the story of how digital marketing efforts led to $500 million in donations. Toby Fallsgraff, Email Director, and Amelia Showalter, Director of Digital Analytics, came to the audience at Summit to give a behind-the-scenes look at how Obama for America implemented A/B testing in President Barack Obama’s re-election campaign, and reveal the dramatic results and... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest article on HubSpot blog is titled “How SMBs Use Social Media: 15 New Stats You Should Know”. Amanda Sibley says, “Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. LinkedIn conducted a survey in November 2013 of one thousand North American businesses with revenue... [...]

The latest post on ‘Mashable’ is titled “SocialRank Tool Helps Brands Find Most Valuable Followers”. Seth Fiegerman says, “Alex Taub and Michael Schonfeld had their first taste of viral success two years ago when they launched Most Valuable Follower. As the name implies, it did one simple thing: help users find their most influential Twitter followers. Some 50,000 people tried out the service in its first week, and more might have done so if it didn’t crash for hours early on from all the demand. That success was short-lived, though: A month or so after launch, Taub and... [...]

The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue.  However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems. The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer,... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Launches Promoted Accounts In Search Results”. Ginny Marvin says, “Today, Twitter announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria“. Twitter Launches Promoted Accounts In Search Results Marketing Land  [...]

The latest article on HubSpot blog is titled “Is Amazon Customizing Ecommerce Up-Sell Prices Based On Product Usage?”. Sam Mallikarjunan says, “Amazon makes almost $100k/minute in revenue – yet not much profit. Why? Because Amazon continues to invest in creating highly personalized experiences that grow the economic value they get from their customers over time. Amazon is becoming a platform for people’s lives, and getting very good at generating more revenue per customer by enhancing the value of that platform. Amazon’s Kindle service lets people buy books... [...]