‘How Mobile Apps Monetize Globally’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How Mobile Apps Monetize Globally”.
Ayaz Nanji says, “Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this “freemium” model has steadily increased over time, according to a recent report by Distimo and Chartboost.
In January 2012, in-app purchases from free apps generated only 46% of revenue in the Apple App Store in the United States. By January 2013, that share had increased to 66%, and in January 2014 the revenue share of free apps with IAP was at 79%“.
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