‘It’s Not Your Social Media Strategy That Sucks, It’s Your Business Strategy’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “It’s Not Your Social Media Strategy That Sucks, It’s Your Business Strategy”.
Ben Haymen says, “Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what will they see?“.
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