MarketingSherpa has published an article titled “75% of strategic marketers use A/B testing to learn about customer behavior”.

Daniel Burstein says, “‘Why do customers buy your products? Or bounce from your landing pages?

You could simply ask them. But will they tell you the truth?

Do they even really know?

In this week’s chart, we’ll take a look at the data to see which types of marketers are using A/B testing and website optimization tactics to answer questions like these and learn more about customer behavior“.

75% of strategic marketers use A/B testing to learn about customer behavior

MarketingSherpa

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