’16 content marketing examples that hit the sweet spot’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “16 content marketing examples that hit the sweet spot”.
Chris Lake says, “Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My own thinking is along the lines of “it doesn’t really matter, and it’s probably both.”
I happen to think that we have entered a new golden age for advertising. The very best ads are conceived as shareable content experiences, and we’ve only just scratched the surface of what’s possible.
Unfortunately most TV and radio ads are still utterly intolerable, but I feel that the bar has been raised in recent years, driven by YouTube“.
Comments are closed.
