‘Five Must-Have Insights for Better PPC Campaign Performance’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Must-Have Insights for Better PPC Campaign Performance”.
Larry Kim says, “In marketing—and especially data-driven channels, such as paid search—actionable insights are your best friend. For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks.
Late in 2013, we shared the results of research that showed SMB advertisers are basically throwing approximately 25% of their AdWords budget away.
First off… stop doing that. But that’s easier said than done, right?“.
Comments are closed.
