‘The Most Effective Email Subject Line Length’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “The Most Effective Email Subject Line Length”.
Ayaz Nanji says, “Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science.
For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate.
Despite the effectiveness of shorter subject lines, most emails examined (52%) had subject lines of 11-15 words“.
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