‘8 Ways a Digital Media Platform is More Influential than Marketing’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “8 Ways a Digital Media Platform is More Influential than Marketing”.

Brian Clark says, “
Imagine this scenario.

Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,” which leads to the selection of the Jamaican-brewed beer from an ice-cold fridge.

So simple … but it’s a powerful association between the “good life” and a particular brand of beer. Did it work?

Within a month, sales of Red Stripe in the United States increased by over 50%“.

8 Ways a Digital Media Platform is More Influential than Marketing

‘Copyblogger’ Blog