‘An Introduction to PR Strategy for SEOs’ – MOZ Blog
The latest MOZ blog post is titled “An Introduction to PR Strategy for SEOs”.
Samuel Scott says, “In case you missed it, Google’s head of web spam, Matt Cutts, wrote this on January 20: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Three days later, Jen Lopez of Moz responded with this excellent post on “guest blogging with a purpose”:
As with anything, you don’t want to be out there trying willy-nilly to get your posts on every blog for the sole purpose of building (probably bad) links. It’s important to have this tied to your business and marketing goals, as you would with any other tactic. SEO is only one piece of the larger strategy, and if you focus solely on writing posts for link building purposes, you’re missing out on a ton of other possibilities“.
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