The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”.

Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore take special care to ensure that they do not lower their usual standards.

I was spurred to write this article after reading a blog post about what makes for a great guest post: Kate Morris’s “The Anatomy of a Great Guest Post” at Distilled.

As the editor behind the Wistia blog, I’ve outlined much of our approach to guest posting. But I wanted to share a more thorough breakdown of how we think about guest content, what we’ve found makes for the best guest posts, and the suggestions I’d give to someone writing guest content for any publication“.

Five Traits of Guest Content That Audiences (and Editors) Can Actually Use

MarketingProfs

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