‘Smarketing: The Guide To Lead Conversion!’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Smarketing: The Guide To Lead Conversion!”.
Laura Sievert says, “Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go.
That’s exactly the thought process that companies shouldn’t be following. Many executives choose to leave their sales and marketing departments as separate entities when really they should be insisting the two groups work together to form a unified Smarketing team.
Whether or not these two groups like to admit it, what they do is vary similar and equally important to the success of the company they work for. So blaming each other for shortcomings or leads that weren’t converted is not the answer“.
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