‘Email Marketing: How A/B testing raised $500 million for Obama for America’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: How A/B testing raised $500 million for Obama for America”.
Erin Hogg says, “At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign.
The best part about this Summit presentation? All of the key takeaways can be applied to your own marketing efforts.
The 2012 presidential election was the chance for the team at Obama for America to apply A/B testing to email campaigns and learn what motivated their audience to donate”.
Email Marketing: How A/B testing raised $500 million for Obama for America
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