The latest article on  ‘Marketing Land’ is titled “Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process”.

Amy Gesenhues says, “According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process.

Only six percent of the respondents claimed social media impacted their B2B purchases “a lot” and a meager 22 percent said they were interested in vendor blog content.

Conducted by Diana Huff of DH Communications and KoMarketing Associates, the survey focused on what B2B buyers expect from a vendor website. With a very small pool of respondents – only 175 surveys were completed – participants included C-level executives, managers and directors, along with other professional types“.

Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process

Marketing Land

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