MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”.

Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages.

This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“.

Email Marketing: Nonprofit cleans list and lifts open rate 225%

MarketingSherpa

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