‘Show Your Subscribers Some Love’ – ClickZ Blog
The latest ClickZ blog post is titled “Show Your Subscribers Some Love”.
Jim Davidson says, “It can be tricky for retailers to navigate their rocky relationships with inactive subscribers. I mean, face it – there’s a certain point where you have to be honest and realize your subscribers just aren’t that into you. When the love is lost, saving the relationship with your subscriber can be tricky. However, there are several ways you can show your subscribers how much you care before they start to get a wandering eye.
Subscribers can become bored when your email program becomes too routine. You may have made a fabulous first impression with a stellar welcome series after the subscriber made the first move and opted in to your email program“.
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