‘Guide to Facebook Insights for Local Businesses’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Guide to Facebook Insights for Local Businesses”.
Kunle Campbell says, “Facebook Insights offers extensive data that reveals not only the performance of your business’s Facebook Page posts but also a deeper understanding your audience.
In 2013, one of the most noticeable trends online was an increase in demand for accurate, detailed analysis of audience behavior and content performance. Facebook altered its Page Insights early in 2013 to give more information about the most crucial factors that affect business Pages, including how fans interact with Pages. After several months of testing, Facebook rolled out the changes across the entire site in October.
The main differences were simplified metrics, scoring content, a new “people” metric, and the new Page Insights export”.
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