‘Landing Page Optimization: Radio buttons vs. dropdowns’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Radio buttons vs. dropdowns”.
John Tackett says, “Radio buttons or dropdowns?
The question is arguably on the borderline of arbitrary, but as we discovered, this choice is far more important that one might think.
During a recent Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of an experiment that put button options to the test.
So, let’s take a closer look at the research notes for some background information on the test.
Background: A large people search company catering to customers searching for military personnel”.
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