The latest article on  ‘Marketing Land’ is titled “LinkedIn Company Pages For Search, Social & Reputation Management”.

Alison Zeringue says, “We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful.

While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in simply being present.

I used to think LinkedIn was only useful to job seekers and head hunters. So naïve. I also used to deny the fact that LinkedIn was a form of social media. Silly girl. For any business, LinkedIn provides a mountain of opportunity for maximizing a business’ online presence“.

LinkedIn Company Pages For Search, Social & Reputation Management

Marketing Land

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