‘PPC Ads: 10 Signs You Need Optimization’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: 10 Signs You Need Optimization”.
Melissa Mackey says, “Many people who are new to pay-per-click advertising treat it like traditional media, where most of the work is done upfront. Once the ad is designed and the decision is made as to where it will run, the job is done. In PPC, however, the real work”.
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