‘When Facebook Sends Visitors to News Sites, They Tend Not to Stay’ – ‘Mashable’

Kurt Wagner says, “Social media is great for finding unique content from sources you might not otherwise visit — but loyalty still matters in the news business. That’s according to new data from the Pew Research Journalism Project.

Readers who visit a publication’s homepage spend nearly three times as long on the site as those who visit via Facebook or a web search, according to Pew’s data.

Those loyal homepage users visit more than four times as many pages on the site in a given month, and visit the site overall nearly three times as often“.