‘The many ‘deaths’ of digital marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The many ‘deaths’ of digital marketing”.
Ashley Friedlein says, “In the last six months there has been talk of the death of digital marketing. Forrester recently mooted that digital marketing is dead and that we are now in an era of “post-digital” marketing.
In his keynote address at Dmexco in Cologne last September, P&G’s global brand building officer Marc Pritchard also talked about the end of digital marketing as something separate or distinct.
Indeed this is a view that Econsultancy and Marketing Week espoused in our Modern Marketing Manifesto which we published almost a year ago“.
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