‘When to Use Real-Time Google Analytics’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “When to Use Real-Time Google Analytics”.
Kevin Webster says, “Web analytics exist to provide data about traffic and visitors to a website, to facilitate business decisions. It’s important to look at historical trends and how changes to site functionality and content affect long-term performance. But instant, real-time analytics are important, too.
Google Analytics Real-Time (Analytics > Real-Time) monitors visitor activity as it occurs. But don’t get bogged down in watching it. The key is to know when real-time analytics should be looked at, and when you should focus instead on longer-term goals and trends”.
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