‘Facebook Is Still Failing Marketers’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Facebook Is Still Failing Marketers”.
Nate Elliott says, “Our declaration last October that Facebook was failing marketers and that brands should focus their social efforts elsewhere created a lot of discussion. To no one’s surprise, most of the people defending Facebook were vendors that rely directly upon Facebook marketing for their livelihood.
Just four months later, the debate seems to be over. Is there any doubt now that Facebook has abandoned social marketing, and that its paid ad products aren’t delivering results for most marketers? Consider:
- Marketers can now reach just 6% of their fans organically. When we published our research, some brands were surprised to find that Facebook only delivered posts to 16% of their fans“.
Comments are closed.
