The latest article on  ‘Marketing Land’ is titled “Facebook: Opportunity For Earned Media Still As Rich As A Year Ago”.

Danny Sullivan says, “Facebook keeps coming under fire that it’s harder for brands to get the free exposure — “earned media” — that they once got. But Facebook says it’s not so — it more a matter of adjusting how you measure your earned success.

“The opportunity for earned media is still as rich as it was a year ago,” said Patrick Harris, ‎director of global agency development for Facebook, on a panel today at the 4A’s Transformation conference.

On the panel with him were also:

  • Joel Lunenfeld, VP Global Strategy, Twitter“.

Facebook: Opportunity For Earned Media Still As Rich As A Year Ago

Marketing Land

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