‘Advertisers Get Smart with Videos’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Advertisers Get Smart with Videos”.
Allison Howen says, “Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016.
One of the challenges with video marketing, however, is ensuring that the right content is shown to the right audience. This is where SundaySky can help, as the company’s SmartVideo offering helps brands connect with consumers in real-time through personalized video advertisements“.
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