The latest article on  ‘Marketing Land’ is titled “Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]”.

Ginny Marvin says, “Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year.

By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today.

Smartphone paid search ad clicks nearly doubled throughout 2013 and accounted for just over 20 percent of total click share“.

Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]

Marketing Land

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