‘New Data Demonstrates Teens are Not Abandoning Facebook’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “New Data Demonstrates Teens are Not Abandoning Facebook″.
Baer says, “There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was.
Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users.
So, I decided to take a look at some hard facts. According to our most recent public data release (The Infinite Dial 2014), Facebook is currently used by nearly 80% of Americans 12-17 and 18-24 (and you can learn more about our sampling methodology here.)”.
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