MarketingSherpa has released a case study titled “Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%”.

Allison Banko says, “Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That’s another challenge. Marketers are quickly realizing that scoring an app download is only half the hurdle.

Discover how ticket search engine SeatGeek successfully re-engaged its app users by deep linking mobile ads, resulting in an 8.8% increase in app open rate and a 10.6% lift in revenue per targeted user“.

Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%

MarketingSherpa

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