‘The challenges of real-time marketing in social’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The challenges of real-time marketing in social”.
Christopher Ratcliff says, “51% of brands find extracting insights and data from real-time social marketing a challenge.
Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half say getting real-time data and insights is the biggest obstacle.
This finding comes from a recent survey carried out by mmediate future asking B2C and B2B brands how they are managing real-time communications in social media“.
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