The latest article on  ‘Marketing Land’ is titled “Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets”.

Martin Beck says, “Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed.

This test — another potential tweak to provide positive feedback and encourage more use of Twitter —  was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge“.

Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets

Marketing Land

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