‘Managing email unsubscribes: best practice tips’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”.
Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’.
Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours into the trash, or even worse… mark it as spam.
Using Econsultancy’s latest Email Marketing Best Practice Guide, I’ll be taking a look at the best practice methods of managing your unsubscribers“.
Comments are closed.
