‘Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis””.

Greg Sterling says, “Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal.

The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent:

About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group“.

Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

Marketing Land