‘2013: The Year SEO Just Became Marketing’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “2013: The Year SEO Just Became Marketing”.
Spencer Frandsen says, “Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the long-tail variety. We created content, and then Matt Cutts yelled at us.
What worked and what didn’t was a constantly moving, ever changing, target. And, if you were too heavily invested in any one tactic, a change by Google could throw an entire website into a tailspin down the rankings“.
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